Email Marketing That Works: Build Your First Newsletter

Learn how to start, grow and run a newsletter that people look forward to reading. We cover defining your newsletter's promise, choosing an email platform, consent and unsubscribe basics, building a signup form and lead magnet, writing an automated welcome sequence, crafting subject lines and issues, and measuring results while keeping your emails out of the spam folder.

This class is for creators, freelancers, small business owners and nonprofits who want a direct line to their audience that does not depend on social media. No technical skills or marketing background are needed. We focus on honest, permission-based email, with a plain-language overview of rules like GDPR and CAN-SPAM so you start on the right foot.

By the end you will have a working signup form, a lead magnet, a three-email welcome sequence and your first newsletter issue sent to real subscribers, plus a simple tracking sheet to improve every issue after that.

Launch your newsletter from scratch, ready to welcome and serve real subscribers.

• Write a one-sentence newsletter promise and set up an email platform with your sender details and postal address.
• Build a signup form or landing page with a simple lead magnet.
• Create and test a three-email automated welcome sequence.
• Write, test and send your first issue, then record clicks, replies and unsubscribes in a tracking sheet.